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A purple toning gel shampoo designed to neutralise brassy or yellow tones in natural, colour-treated, or highlighted blonde hair. It revives the brightness of blonde hair, making it appear pure, fresh, and radiant.
Key Benefits
✔ Neutralises unwanted yellow and warm tones for a pure blonde
✔ Refreshes colour between salon visits, keeping blonde hair looking fresh
✔ Hydrates and adds visible shine to hair
✔ Leaves blonde hair luminous, radiant, and revitalised
✔ Colour-Safe
Size: 250ml
Key Ingredients
- Florentina Iris & Violet Pigments: Colour-corrects brassy and yellow tones
- Buriti Oil: Extremely rich in provitamin-A (beta-carotene), providing nourishment and shine
- Almond Butter: Rich in Omega-6 to enhance hair's shine and smoothness
- Vitamin Conditioning Complex: Nourishes and hydrates hair
Texture: A purple-coloured gel that transforms into a rich, luxurious lather.
User Trial Results
✔ 93% said their blonde hair looked fresh
✔ 93% noticed visible neutralisation of brassiness
✔ 93% reported their blonde hair appeared brighter
✔ 9 out of 10 people saw a reduction in yellow tones
(After 2 weeks of using the Baby Blonde Shampoo & Conditioner)
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Sodium Methyl Oleoyl Taurate, Cocamidopropyl Betaine, Fragrance (Parfum), Polyacrylate-33, Lauryl Glucoside, Sodium Chloride, Sodium Pca, Sodium Benzoate, Panthenol, Potassium Sorbate, Kaolin, Phytantriol, Polyquaternium-10, Saccharide Isomerate, Mauritia Flexuosa Fruit Oil, Guar Hydroxypropyltrimonium Chloride, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycerin, Hydrogenated Vegetable Oil, Trisodium Ethylenediamine Disuccinate, Iris Florentina Root Extract, Butyrospermum Parkii (Shea) Butter, Citric Acid, Sodium Citrate, Tocopherol, Moringa Oleifera Seed Oil, Sodium Hydroxide, Hc Blue No. 16, Basic Red 51.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Apply to wet hair.
- Gently lather and massage into the scalp.
- Rinse thoroughly.
- Follow with the Shade Variation Conditioner Baby Blonde to detangle and protect.
Pro Tip: For extra vibrancy, use regularly to maintain a fresh, cool blonde, especially in between salon visits.
Avoid contact with eye area. If contact occurs, wash thoroughly with water.
How long will it take to arrive?
Please check the stock availability notice on your item when placing your order. This item is: In stock
How will I know it has been sent?
You will receive an email to confirm when your item has been sent.
You can also check the status of your order and individual items by accessing My Account details and following the prompts.
Please allow 10 working days from dispatch of your order before notifying us of any late deliveries.
It may be advisable to check with your neighbours to see if a parcel has been left with them, check any outhouses you might have where it may be left if it cannot fit through your letterbox and contact your local sorting office to see if the item has been returned to the depot as undelivered and awaiting collection.
If I'm not completely happy with my item?
Please see our returns policy for information.
Shade Variation Shampoo With Florentina Iris Baby Blonde
This purple shampoo neutralises brassiness and yellow tones while hydrating, leaving blonde hair bright, fresh, and luminous.
CA$50.00
In stock

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Plus 3 free sachets with every order!

Plus 3 free sachets with every order!
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A purple toning gel shampoo designed to neutralise brassy or yellow tones in natural, colour-treated, or highlighted blonde hair. It revives the brightness of blonde hair, making it appear pure, fresh, and radiant.
Key Benefits
✔ Neutralises unwanted yellow and warm tones for a pure blonde
✔ Refreshes colour between salon visits, keeping blonde hair looking fresh
✔ Hydrates and adds visible shine to hair
✔ Leaves blonde hair luminous, radiant, and revitalised
✔ Colour-Safe
Size: 250ml
Key Ingredients
- Florentina Iris & Violet Pigments: Colour-corrects brassy and yellow tones
- Buriti Oil: Extremely rich in provitamin-A (beta-carotene), providing nourishment and shine
- Almond Butter: Rich in Omega-6 to enhance hair's shine and smoothness
- Vitamin Conditioning Complex: Nourishes and hydrates hair
Texture: A purple-coloured gel that transforms into a rich, luxurious lather.
User Trial Results
✔ 93% said their blonde hair looked fresh
✔ 93% noticed visible neutralisation of brassiness
✔ 93% reported their blonde hair appeared brighter
✔ 9 out of 10 people saw a reduction in yellow tones
(After 2 weeks of using the Baby Blonde Shampoo & Conditioner)
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Sodium Methyl Oleoyl Taurate, Cocamidopropyl Betaine, Fragrance (Parfum), Polyacrylate-33, Lauryl Glucoside, Sodium Chloride, Sodium Pca, Sodium Benzoate, Panthenol, Potassium Sorbate, Kaolin, Phytantriol, Polyquaternium-10, Saccharide Isomerate, Mauritia Flexuosa Fruit Oil, Guar Hydroxypropyltrimonium Chloride, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycerin, Hydrogenated Vegetable Oil, Trisodium Ethylenediamine Disuccinate, Iris Florentina Root Extract, Butyrospermum Parkii (Shea) Butter, Citric Acid, Sodium Citrate, Tocopherol, Moringa Oleifera Seed Oil, Sodium Hydroxide, Hc Blue No. 16, Basic Red 51.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Apply to wet hair.
- Gently lather and massage into the scalp.
- Rinse thoroughly.
- Follow with the Shade Variation Conditioner Baby Blonde to detangle and protect.
Pro Tip: For extra vibrancy, use regularly to maintain a fresh, cool blonde, especially in between salon visits.
Avoid contact with eye area. If contact occurs, wash thoroughly with water.
How long will it take to arrive?
Please check the stock availability notice on your item when placing your order. This item is: In stock
How will I know it has been sent?
You will receive an email to confirm when your item has been sent.
You can also check the status of your order and individual items by accessing My Account details and following the prompts.
Please allow 10 working days from dispatch of your order before notifying us of any late deliveries.
It may be advisable to check with your neighbours to see if a parcel has been left with them, check any outhouses you might have where it may be left if it cannot fit through your letterbox and contact your local sorting office to see if the item has been returned to the depot as undelivered and awaiting collection.
If I'm not completely happy with my item?
Please see our returns policy for information.
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